September 24, 2023


Business does the job

Joel Libava on Looking for the Perfect Franchise Opportunity

6 min read

We can all title successful franchises like McDonald’s and Dunkin’, but would it surprise you to learn these likely aren’t the alternatives possible franchise entrepreneurs should be looking at these days?

In this most current episode of Smaller Biz in :15, The Franchise King  Joel Libava tells us about the most current franchise developments and presents ideas about the very best techniques of evaluating franchise possibilities.

Here’s an edited transcript from the clearly show. You can look at the complete job interview over or verify out the SoundCloud player beneath to have a hear.

Franchise vs. Business Opportunities: Which Need to You Choose?

Shawn Hessinger: Joe, if you’re an entrepreneur and you are looking for a company option, why might you select a franchise fairly than commencing a company from scratch, for example?

Joel Libava: Most people convey to me that they want to get into a franchise since they want to get into a organization that is pretty much prepared to go.

However, most men and women genuinely are not a excellent in good shape for franchising mainly because many of them really do not like procedures. They don’t like the idea of adhering to a 350-site operations handbook, remaining not able to market anything in addition to what you’re supposed to be marketing, and so forth. So, there is not a large amount of creative imagination concerned.

Shawn Hessinger: How do you make your mind up in essence when you’re inquiring this concern about no matter whether you should commence a enterprise or not? We talked about why people today could possibly opt for, but how do you decide no matter if franchising is the appropriate choice for you? What questions should you check with oneself prior to you even get to the stage of stating, I want to obtain a franchise?

Joel Libava: Properly, the very first a single is the principles concern. Are you going to observe the rules? And you will need to glance at your earlier heritage. In your career, had been you a rule follower or did you like making the rules? And this is some thing that you will need to be genuinely black and white about. If you are indicating, “Well, I’ll be happy to observe the regulations as long as I like them,”…eh…not so very good.

You also will need to devote some time studying about the franchise organization product by itself, what it involves, and the positive aspects, and negatives. And you need to say to you, “Self, there is some danger involved.” Just since it’s a franchise doesn’t necessarily mean it is risk-free.

You also want to do your internet worthy of assertion. You need to determine out a funds. You require to make certain you have sufficient cash. I like to see a $450K-$500K net really worth, with the ability to publish a look at for about $75K of your possess dollars before you get an SBA mortgage, or what ever personal loan you want to get. So spending budget, make guaranteed you are likely to stick to the procedures. Understand that there is danger included. It is not threat-absolutely free. And ultimately, be prepared to get the job done harder than you ever worked just before. In the commencing, at minimum.

Shawn Hessinger: If you’re likely to do this, why not go with franchises and brand names that have a seriously recognized record

Joel Libava: Well, the to start with rationale would be that no territory is remaining in your spot.

There may be a Dunkin Donuts which is 50 % a mile down the road and a different just one that is a mile and a 50 % and the spot may well be marketed out. So that would be a person cause why you might want to be open up to extra than going just for a model name.

The next rationale is that quite a few persons like to be initially. You want to be they want to be floor floor 1st in their local group.

Shawn Hessinger: Talking of new franchises, what are some you can matters off the best of your head…some new franchise opportunities that men and women may possibly not even be knowledgeable of? Or even extra broadly, what are maybe some of the most popular franchise tendencies right now?

Joel Libava: Well, here’s a trend in 1 phrase: supply. What ever small business you purchase, no matter what franchise possibility you make your mind up you will invest in, make confident they supply since of the pandemic. I indicate, delivery was now very hot since of Amazon. But now if you really do not deliver the product or service you sell, you are really a great deal missing.

Model-wise, there are a couple of new alternatives that are very cool. A buddy of mine, Greg George, who has introduced many principles, is now concerned in a peach cobbler manufacturing facility. There were being like a hundred franchise agreements signed in just a few of a long time. That is substantial! It is a dessert franchise, about $100K-$120K overall investment.  It began in the South, but they are starting up to develop. You know, that’s a “hot” franchise.

There’s yet another just one named Pure Inexperienced, which is really in the healthier, rapidly-foodstuff taking in period, and they are commencing to expand a small bit.

The issue that I often request persons when they are wanting at foods, you know, is, “Are you on the lookout at something that’s going to past a very long time or are you looking at something that is heading to be two several years in and out?” You really don’t want that. So you have to make positive it’s not a trend. To make guaranteed it’s sustainable, there is market place exploration knowledge you can do. You can go on the Compact Biz Trend’s web page. There is things on meals that is healthier, so seem at the tendencies.

What to Seem for in a Franchise Chance

Shawn Hessinger: How do you glance at these traits and say that a person franchise may well be a flash in the pan and the other folks acquired remaining power? What are some recommendations you’d use? 

Joel Libava: Say I was hunting at a franchise option that I’m psyched about, I indicate physically and psychologically thrilled about, my 1st thing is to take a deep breath and get the emotion out of it. You aim on the company product itself.

Just one good source to gauge the franchise opportunity is to go to the Little Business enterprise Advancement Middle close to you. They have all kinds of stats and data on trends. Ask them about the newer idea you are wanting at. They can obtain out stuff that you simply cannot due to the fact they’ve been undertaking it for a lengthy time.

You can also do it on your personal do an on the net look for applying your beloved search motor of the type of strategy it is, perhaps the food items it is, regardless of what, and developments. As basic as that, you’re going to locate stuff that you under no circumstances even imagined of. At times franchises get genuinely sizzling and they increase also quick. So be watchful of that. Be careful of that mainly because that could be a flash in the pan–or it could be a property run.

For any person searching at a youthful franchise thought, wherever there aren’t quite a few franchisees, you need to have to commit a several times at headquarters to see if you can really get the genuine eyesight the CEO has about the brand name and its long run and see if there is a assistance system in place. Questions to request: Do they have know-how? Do they have a technological innovation division? How is their internet marketing? Shell out a couple of days at their headquarters and you could get the response.

Shawn Hessinger: How do you choose the franchises that have the best financial gain potential?

Joel Libava: Let’s say you are on the lookout at a foodstuff franchise and you have some food field track record, which is preferable. You know what the margins are in food items and you could determine it out easily.

Also, the CEO or the founder is familiar with what the margins are. So there are techniques to locate out what the margins are. You just have to be really excellent at inquiring issues.


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