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Optimization strategies are extremely tuned to the dominant search engines like google within the target market. The various search engines’ market shares differ from market to market, as does competitors. In 2003, Danny Sullivan stated that Google represented about seventy five% of all searches. 66 In markets outdoors the United States, Google’s share is commonly larger, and Google remains the dominant search engine worldwide as of 2007. sixty seven As of 2006, Google had an 85-ninety% market share in Germany. sixty eight Whereas there have been tons of of WEBSITE POSITIONING companies in the US at that time, there were solely about 5 in Germany. sixty eight As of June 2008, the market share of Google within the UK was close to 90% based on Hitwise 69 That market share is achieved in numerous international locations.