Yesterday — #MartechDay, yay! — we unveiled the world wide 2022 marketing and advertising technological know-how landscape, right after taking a year off in 2021. It grew a impressive 24% to 9,932 solutions. To make it readable, we in fact made it thoroughly interactive at martechmap.com, where you can lookup, filter, zoom, and more. It is very wild.
But in spite of its head-boggling scale, the martech landscape has always been a sidebar to the real story of how engineering is shifting internet marketing. The truly amazing things for me is how entrepreneurs leverage these tools with strategy, expertise, and imagination to reach remarkable results for their companies and their shoppers.
This is why The Stackies: Promoting Tech Stack Awards are my preferred community occasion in the martech business. Every 12 months, marketers enter by sharing a solitary slide that illustrates their martech stack. They normally shout-out to the particular goods they use. But the most effective types express how they feel about their stack conceptually. How does it suit into their organizational functioning system? How does it help their purchaser journey?
Collectively, they give us some insight into how martech is becoming utilized.
And, simply because it is also a exciting awards system, lots of design and style their stack slides with a tiny further pizzazz. Not essentially applicable to the stack’s mission, but entertaining to see.
This 12 months, 32 providers sent in stack illustrations. You can see all of them in the no cost Condition of Martech 2022 report we released yesterday — The Stackies begin on web site 31. (And if you want to perspective the types from preceding yrs, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our tradition, we donate $100 for every skilled entry to a non-revenue. In the previous, we’ve donated to businesses that endorse diversity and inclusion in martech. This 12 months, presented the horrible predicament in Ukraine, we’re donating the $3,200 to the Intercontinental Rescue Committee.
Every single year, we also select 5 “winners” for the awards. I place winners in prices for the reason that, though the types we select are amazing examples of martech stacks that have brought something significantly handy or imaginative to their visualization, absolutely everyone who contributes to The Stackies is a winner in my eyes. The martech local community as a total wins from this spectacular corpus of genuine-earth stack illustrations.
4 Successful Stacks from 2021, Up to date for 2022
My gratitude is specially enormous for providers who enter The Stackies several yrs in a row. They give us a window into how martech stacks evolve in excess of time, technically and conceptually.
Four of the 5 winners from past year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered once again this yr with up-to-date slides, and wow, they are critically amazing. They entirely qualify as profitable entries all over again.
Nevertheless, we desired to unfold the adore a bit to contributors who didn’t just gain final year. So although we did not pick them as winners for 2022, they seriously deserve to be recognized as “standing winners” from previous year.
In this article they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so a great deal for continuing to add to The Stackies! This sort of a amazing way to support the broader martech group.
5 Martech Stacks from New Winners in 2022
Nevertheless, picking out 5 winners amongst all the remaining excellent entries was difficult. These are the types we selected, but I strongly really encourage you to download the comprehensive established in the State of Martech 2022 report and choose out your favorites. Share them on social media and give a shout-out to people businesses to permit them know you take pleasure in their contributions.
Our five picks, in alphabetical get:
Again, a substantial, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There ended up so many fantastic entries from the AMA, Annum, Cvent, Digital Reach, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and a lot more. Look at them all out.