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Advertising is a advertising communication that employs an openly sponsored, non-private message to promote or promote a product, service or thought. 1 :465 Sponsors of promoting are sometimes businesses wishing to advertise their services or products. Advertising is differentiated from public relations in that an advertiser pays for and has management over the message. It differs from private selling in that the message is non-personal, i.e., not directed to a particular particular person. 1 :661,672 Promoting is communicated by means of varied mass media, 2 including traditional media equivalent to newspapers, magazines, television , radio , outside promoting or direct mail ; and new media similar to search results , blogs, social media, websites or textual content messages. The precise presentation of the message in a medium is referred to as an advertisement, or “ad” or advert for brief.
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